Program Details

A pathway to scale for promising FireTech companies


Designed for early stage companies that have launched a product specifically in the FireTech sector or have a use case in one of the bushfire emergency problem spaces. Must have established a level of product-market fit and be ready for further commercialisation.

With a focus on commercialisation and market-making, this modular program combines mentoring, networking, access to experts, technical onsite training and on-going support. Participants get to tap into a global network of mentors with deep expertise.


Strategy Refinement

Increasing returns Economics, network effects.
Key market strategies; Offensive, Defensive, Flanking, Guerrilla
Diffusion of innovation curve: evaluating & identifying market maturity, adoption.
Identifying focused verticals.


Finance & Capitalization

Modelling and forecasting
Capital structures
Venture capital
Financial capital instruments



Brand V Product marketing
Persona development, Identifying power, influences, stakeholders.
Key messaging & comms, target groups, lead nurturing, demand generation.
Cases study & use case development



Sales operations: HR,Team building, Metrics, KPI’s, Operational systems
Sales process: Lead, Opportunity, Account management, pipeline management channels V direct.
Skills development: Prospecting, qualification, demand generation, sales cycles, negotiation, presentation & product demonstration.


Operations for scale

Cloud stack best practice, remote teams efficiencies, enabling technology platforms options/selection, data driven insights, analytics, operations enablement tools.
Workflow automation, enterprise tools, analytics.

Frequently Asked Questions

Who is it for?

The program is designed for early stage companies that have launched a product specifically in the FireTech sector or have a use case in one of the bushfire emergency problem spaces.

When does it start?

The program kicks off on 31 August 2020.
Applications to join the program close on 31 July.

How long does it go for?

The program goes for 8 weeks. The official part of the program concludes over the weekend of 7&8 November 2020 with the FireTech International Conference where participants will showcase their solutions to a global network of emergency response agencies.

How do I apply?

Applications should be submitted online at before 31 July. Applicants will be assessed in early August and the selected participants will be informed by 21 August.

How does it work?

It begins with a needs assessment to understand which commercial capabilities your business most needs help with. Whether that’s preparing for complex sales or automating your marketing or financing your business, we individualise the program to your company’s needs in those areas.

This is also a chance to set your goals for the program and identify which industry and customer connections would be most valuable to you.

Does FireTech Connect invest in my business?

Participation in the program does not involve giving up equity in your business. The program's investment partners have funds available specifically for investment in Firetech companies and you will have a chance to pitch them.

How is it delivered?

Your custom program is delivered via a series of video masterclasses, one-on-one sessions with our mentors and experts via office hours, and group workshops.

The program wraps up with a 3 day intensive in Noosa followed by the 2-day FireTech International Conference where you will have the opportunity to present to an audience of potential customers from emergency response agencies around the world.

All of this is co-ordinated and delivered via our private FireTech Connect network where you can connect and engage at any time with your fellow FireTech innovators, experts and mentors.

The FireTech community team is available to assist you in realtime with the connections and resources you need.

Get involved with FireTech